Samsung Electronics

January 15th, 2014 § 0 comments

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Samsung Group is a South Korean multinational conglomerate company. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsungbrand, and is the largest South Korean business conglomerate.

Samsung has a powerful influence on South Korea’s economic development, politics, media and culture, and has been a major driving force behind the “Miracle of the Han River. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of South Korea’s $1,082 billion GDP.

They sponsor the Bundesliga club Bayern Munich, the English Premier League club Chelsea and also F.C. Swindon Town and Leyton Orient.

Samsung operating many sports clubs, football club Suwon Samsung Bluewings, baseball club Samsung Lions, basketball club Seoul Samsung Thunders, volleyball club Daejon Samsung Fire Bluefangs and etc.

Samsung Electronics Co. is the flagship subsidiary of the Samsung Group and has been the world’s largest information technology company by revenues since 2009spent an estimated $14-billion (U.S.) – more than Iceland’s GDP – on advertising, promotion, and marketing in 2013.

At 5.4 percent of annual revenue, this is a larger proportion than the world’s other top-20 companies by sales (Apple Inc. spent 0.6 percent and General Motors spent 3.5 percent. Samsung became the world’s biggest advertiser in 2012, spending $4.3-billion, compared to Apple which spent $1-billion. Samsung’s global brand value of $39.6-billion is less than half that of Apple.

In recent years, the company has diversified into consumer electronics.It is the world’s largest manufacturer of mobile phones and smartphones fueled by the popularity of its Samsung Galaxy line of devices. The company is also a major vendor of tablet computers, particularly its Android powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices.

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